Love The Process

BadHand Coffee

Character work and brand development for BadHand Coffee. A character carries a brand differently to a mark: it can be somewhere, do something, and be recognised across a room without a name attached to it, which is a great deal of work for one drawing to do.

Getting there is less about the drawing than about what the drawing has to survive.

Animation
Christian Wheeler
Sound Design
Hsiang Chen
Special Thanks
The BadHand Team
See all work
Love The Process

BadHand Coffee

Character work and brand development for BadHand Coffee. A character carries a brand differently to a mark: it can be somewhere, do something, and be recognised across a room without a name attached to it, which is a great deal of work for one drawing to do.

Closer view of the same counter, 'Bad Hand Coffee Roasters' lettering visible on a barista's back.
Shelf detail: coffee bags, Chemex boxes and stacked mugs above a counter with cup and grinder.
Overhead shot of an espresso portafilter being levelled, grounds scattered on a dark tray.
Close-up as espresso streams from the machine into an empty glass cup on a chequered surface.
Hand tamping espresso grounds in a portafilter, coffee dust scattered across a dark counter.
White cup and saucer banded in red and green 'Bad Hand Coffee Roasters' lettering, on a wooden counter.
Red 'Bad Hand' coffee bag tossed mid-air, reaching hands blurred against the shop counter.
Overhead shot of a latte with leaf-pattern art dusted in cocoa, on a wooden table.
Next up
JoyConf 2025
Storyblok