Privacy
Last updated
This explains what the studio does with your information: what is collected, why, on what legal basis, how long it is kept, and how to have it removed.
Who is responsible for your information
Anima Atelier Ltd ("we", "the studio") is the controller of the personal information described here, which means we decide what is collected and why.
Anima Atelier Ltd is a company registered in England and Wales under number 16751530, with its registered office at 26 Exclusive House, Oldfield Road, Maidenhead SL6 1NQ, United Kingdom.
We trade as Anima Studio and we are based in London, United Kingdom.
For anything in this notice, write to christian@animastudio.co.uk. A person reads it, and it is the fastest route to a real answer.
What this covers
This website and the studio's dealings with the people who get in touch through it. There are no accounts on this site, no login, no shop, no forum and no advertising, so the amount of information that reaches us at all is small, and what follows is the whole of it.
What we collect, and why
We collect information in four situations, and in no others.
- You enquire
- Your name, email address, your company if you give one, and whatever you choose to write about the work. Used to answer you and to discuss the project.
- You book a call
- The same, plus the time you pick. Used to hold the appointment and to send you the invitation.
- You start a Motion Sprint story
- The answers you give in the form, your name, email address and company, and any file or link you choose to share. Saved in your own browser as you go so you can leave and come back, and sent to us when you finish. If you use the dictate button, your browser turns your speech into text; on Chrome and Edge that means the audio is sent to Google or Microsoft to be recognised, under their terms rather than ours. We never receive the audio, only the words you approve and send.
- You agree to analytics
- Pages viewed and how far down them you read, links you follow off the site, files you download, general device and browser information, and approximate location by country or city. All of it tied to a randomly generated identifier rather than to your name, with your IP address anonymised. Used to see which work is looked at and where people leave.
We do not collect special category information, we do not knowingly collect anything from children, and we do not build profiles or make any decision about you by automated means.
The lawful basis for each purpose
UK GDPR requires a stated basis for every use of your information. Ours are:
- Answering you
- Legitimate interests. You wrote to a studio to be replied to, and replying is what you were expecting. You can object at any time and we will stop.
- Doing the work
- Performance of a contract, once there is one, or steps taken at your request before there is.
- Analytics
- Consent, and only consent. Nothing loads until you give it, and withdrawing it is one click on the cookie page.
- Records and accounts
- Legal obligation, for the invoices and correspondence that company and tax law require us to keep.
Where we rely on legitimate interests we have considered whether our interest in running a studio is overridden by your interests and rights, and we think it is not: the information is small, you gave it to us deliberately, and we use it for the thing you sent it for.
Where your information goes
The studio is in the United Kingdom and works under UK data protection law. Some of the services above are based in the United States or store data outside the UK. Where information is transferred out of the UK it is protected by the UK's International Data Transfer Addendum to the European Commission's standard contractual clauses, or by UK adequacy regulations where they apply to that provider.
You can ask us for a copy of the safeguards that apply to a particular transfer.
How long we keep it
Not indefinitely, and not by accident. Our periods are:
- Enquiries that go nowhere
- Up to twelve months, then deleted.
- Clients and projects
- For the life of the project and six years afterwards, which is the period the Limitation Act 1980 allows a contract claim to be brought in.
- Invoices and accounts
- Six years from the end of the accounting period they fall in, as company and tax law require.
- Analytics
- Fourteen months, after which Google Analytics deletes it automatically.
- Your cookie answer
- Until you clear your browser data, at which point the question comes back.
Ask us to delete yours sooner and we will, without asking why, unless we are required to keep a particular record.
Your rights
Under UK data protection law you have the right to:
- be told what we hold about you, and be given a copy of it
- have anything inaccurate corrected, and anything incomplete completed
- have it deleted, where we have no continuing reason to hold it
- have our use of it restricted while a dispute about it is sorted out
- object to our use of it where we rely on legitimate interests, including for any direct marketing, which we will then stop
- receive what you gave us in a portable form, or have it sent to someone else, where it was given by consent or under a contract
- withdraw your consent to analytics at any time, without affecting anything done before you withdrew it
Write to christian@animastudio.co.uk to use any of them. We will answer within one month, and we will not charge you. We may ask you to confirm who you are first, so that we do not hand your information to somebody else.
If you think we have got it wrong
Tell us and we will put it right. You also have the right to complain directly to the Information Commissioner's Office at ico.org.uk, or on 0303 123 1113, and you do not have to raise it with us first. We would rather you did, but it is your choice and not a condition.
We are registered with the Information Commissioner's Office under number 00012731888.
Keeping it safe
The site is served only over an encrypted connection. Studio accounts require two-factor authentication, and access to enquiries and project files is limited to the people working on them. No system is perfectly secure, and we will tell you and the ICO promptly if a breach ever affects your information and the law requires it.
Changes to this notice
If we change how we handle your information we will change this page and move the date at the top of it. Where a change materially affects you, we will tell the people it affects rather than rely on you noticing.