anıma

10:51London

About

We take ideas personallyThe studio
Philosophy

Motion with a point to make. A deep love of brands, storytelling and design. Passionate collaboration and partnerships. At the forefront of technology and innovation in motion design.

We're an animation studio, and a creative partner. In the room early, honest about what'll work, still there when it ships. In an industry that gets louder and faster every year, we stay committed to the simple things: clear ideas, considered craft, people you can actually talk to. Our goal is to make work that pulls its weight for your brand, and be a partner you'd call again.

    Christian Wheeler

    Christian directs every project and does a lot of the making himself. Partly method, partly because he can’t help it.

    Christian Wheeler

    Founder and Creative Director

    LinkedIn

    Clients

    Made across time zones. Directed from one desk.

    Anima works with people in New York, Berlin, Taipei and a few places in between. The right specialist for your project is rarely on the same street, so the bench reaches wherever the talent lives.

    The direction never moves, though. One studio, one phone call, the same person from the first brief to the last frame, wherever the work's being made.

    Start a project

    FAQ

    Who actually does the work?

    Christian, plus a small bench of specialists picked for your job rather than kept on a payroll. Everyone on the project is there because the work needs them, and you'll talk to them directly, day one and every day after.

    How does the money work?

    One quote for the whole project, agreed before anything starts. No surprise invoices, no meter running. The contact form has the budget bands most projects land in: pick the closest and we'll tell you straight what it buys. Agencies and production companies can run on a day rate if that suits how you buy.

    How long does a project take?

    Usually three to six weeks from brief to delivery. The shape matters more than the length: direction gets settled early, so the back half is making rather than debating. Got a fixed date? We work backwards from it.

    Do you work with agencies?

    Yes, happily. You get a pair of hands that already knows what a deck, a director and a deadline are, so nobody's paying for the explaining. White label where you need it, credited where you want it.

    What do you need from us to start?

    Less than you'd think. A conversation about what the thing's for, whatever brand assets exist, and one person on your side who can say yes. If there's no brand to work from yet, that's a different (and fun) piece of work, but worth knowing in week one rather than week two.

    What if it's not right?

    Then we fix it. Revisions are part of the scope, never sold back to you, and because the direction's agreed before the expensive part begins, big surprises are rare. If something feels off, say so early and plainly. That's a conversation we're always up for. No egos here.

    What is a motion system?

    A motion system is a custom-built tool that turns your brand's rules into finished motion. New every time, on demand, without the donkey work. A spec sheet describes the work. This does it. It runs in a browser tab. No licences, no learning curve.

    Why invest in event visuals?

    Most companies get one true focal point a year. The conference, the summit, the launch: usually annual, always singular. Everyone who cares about you is watching, and so are plenty of people who barely know you exist. You will never have more eyes on you in a single moment than this. So the honest way to weigh the cost is against the year of use rather than the single day on screen.

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