A Personal Story

LoopWheels

A personal story for LoopWheels, told through character and product. The product is an engineering answer to a real problem, and the film puts the person in front of the mechanism, because what the thing changes for someone is the reason the mechanism is interesting at all.

Engineering-led products invite films about engineering. This one runs the other way round.

Direction
Christian Wheeler
See all work
A Personal Story

LoopWheels

A personal story for LoopWheels, told through character and product. The product is an engineering answer to a real problem, and the film puts the person in front of the mechanism, because what the thing changes for someone is the reason the mechanism is interesting at all.

Cutaway 3D room with a teal sofa and terracotta floor, a wheelchair user strokes a dog beside an armchair.
3D garden island with a willow tree, park bench and pond, a wheelchair user parked on the grass.
Character in a power-assist wheelchair rests a hand on a shaggy brown dog with its tongue out.
Illustrated high street: a red pillar postbox, a shop with a neon OPEN sign, a man wheeling past.
Woman in a green cardigan passes a camera to a man in his wheelchair in a cosy living room.
Family of four posed together, a hand resting on the shoulder of the man in the wheelchair at centre.
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