We Love Birds

BTO

We Love Birds, a 2D campaign for the British Trust for Ornithology. Civic work has to reach an audience that already knows the subject deeply and an audience that has never once thought about it, at the same time, without patronising either of them.

That is a tone problem more than a design one.

Direction
Christian Wheeler
See all work
We Love Birds

BTO

We Love Birds, a 2D campaign for the British Trust for Ornithology. Civic work has to reach an audience that already knows the subject deeply and an audience that has never once thought about it, at the same time, without patronising either of them.

Seen through binoculars, an elderly birdwatcher in a hat and glasses flies on his front beside a blue tit.
Three children in a flowery meadow, one in a wheelchair with a blue tit on his hand, another raising binoculars.
A woman in a headscarf floats with her arms outstretched among swans crossing a blue sky.
A crowd of all ages gathers under an oak hung with birdhouses, an owl and a dozen birds in its branches.
A family around a workbench under a tree, building a birdhouse with hammer, nails and red paint.
Four raised hands hold timber, a nail, a hammer and a paintbrush, a blue tit flying to the brush.
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Motion System
FRAKT