The Beam
Chillbeam
Short brand films for the Beam, Chillbeam's staple lamp. It is cordless, which sounds like a convenience and is really a design brief. With nothing tethering it to a wall, the lamp gets put anywhere, so it has to look deliberate on a bar, on a desk, and next to a chopping board.
A product that goes everywhere cannot be shot in one room.
Lit, and also looked at
The Beam does two jobs and only one of them involves electricity. It is a light source in the evening. For the rest of the day it is an object on a shelf.
Either one alone is straightforward to shoot. Both in the same frame is the ask: the texture on the housing has to keep reading while the lens is putting out light, so the surface has to survive being the darkest thing next to the brightest thing.
Built in 3D, so the same lamp could stand in a dozen rooms without dressing a dozen sets, and the colourways could be swapped without shooting anything twice.
Chillbeam
Short brand films for the Beam, Chillbeam's staple lamp. It is cordless, which sounds like a convenience and is really a design brief. With nothing tethering it to a wall, the lamp gets put anywhere, so it has to look deliberate on a bar, on a desk, and next to a chopping board.
A product that goes everywhere cannot be shot in one room.
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