Brand Development

Pleon

Brand development for Pleon, spanning identity and 3D. The work covers the flat pieces and the dimensional ones, which is where most brand systems quietly come apart: a mark that is resolved on a page can fall to bits the moment it has depth, a material and a light source.

Holding those two together is a design problem rather than a rendering one.

Direction
Christian Wheeler
See all work
Brand Development

Pleon

Brand development for Pleon, spanning identity and 3D. The work covers the flat pieces and the dimensional ones, which is where most brand systems quietly come apart: a mark that is resolved on a page can fall to bits the moment it has depth, a material and a light source.

The Pleon mark over a 3D scene: a staircase of chrome spheres, a glass browser panel and a glowing white ring.
Pleon's tagline about marketing blueprints for business growth sits above a glass browser mockup on chrome spheres.
Overhead view of glowing glass rails forming a maze on a blue grid floor, small chrome spheres tucked in the corners.
A wider aerial view of the same glass-rail maze, more chrome spheres and small screen panels across the blue grid.
Curling ribbons in blue, gold and coral carry app icons, Excel, Salesforce and Slack, like beads strung along fabric.
A brand guideline spread building the Pleon mark on a grid, next to a business card labelled Pleon's Golden Ratio.
Two Pleon business cards, one solid blue with the mark, one white with contact details, lie on speckled concrete.
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