Brand Development
Pleon
A full identity for Pleon, an agency that optimises Google Ads performance. The name is ancient Greek for more, and for multiply, which is a plain description of what a client pays them to do to their inbound leads.
Identity, motion, tone of voice and a 3D brand film with its own sound design, built as one job.
One brand, two dimensions
The system covers the flat pieces and the dimensional ones, and the join between them is where a brand usually fails. A mark resolved on a page can fall to bits the moment it has thickness, a material and a light source. Edges that read as crisp in vector go soft. Weights that balanced flatten out.
So the 3D was designed alongside the logo and by the same decisions. What the material is, how it takes light, and how much depth the mark will carry before it stops being the mark are all identity questions, answered once.
Written down, and scored
Tone of voice was built as structure: what Pleon says first, what it will not claim, and how a sentence is allowed to end. The brand film and its audio were made together, so the motion and the score resolve on the same beat.
Pleon sells precision. The identity is the first evidence a client sees of it.
Pleon
A full identity for Pleon, an agency that optimises Google Ads performance. The name is ancient Greek for more, and for multiply, which is a plain description of what a client pays them to do to their inbound leads.
Identity, motion, tone of voice and a 3D brand film with its own sound design, built as one job.
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