Halocet

Marldell

A 3D product film for Halocet, made with Marldell. One object, lit and moved so that the object itself is the argument: no cast, no location and no story to lean on, which leaves the surface, the light and the camera to do all of the work.

Single-product films have nowhere to hide, which is the appeal of them.

Direction
Christian Wheeler
See all work
Halocet

Marldell

A 3D product film for Halocet, made with Marldell. One object, lit and moved so that the object itself is the argument: no cast, no location and no story to lean on, which leaves the surface, the light and the camera to do all of the work.

An exploded diagram of a lancet's parts, labelled spring, needle guide, tamper lock and button.
Lancets in bright colour-coded caps float above an open Halocet box in a blurred hospital ward.
Four lancets in a row, each a different coloured cap, labelled by gauge from 16G to 30G.
A Halocet box sits on a hospital trolley, an examination room blurred behind it.
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