Halocet
Marldell
An explainer for Halocet, the sterile single-use lancet developed by Marldell. Stephen Kuester came to it as an engineer and an industrial designer, and it shows in what the product actually fixes. The puncture was never the problem. Everything a clinician does in the ten seconds either side of it was.
Explaining a device to people who use one every day is a particular job. They are not there to learn what a lancet is.
Take it apart in the right order
The whole case rests on things you cannot see while the device is assembled: the spring, the needle guide, the anti-tamper lock, the button. Animation earns its place by opening the object in the order the argument needs, and holding each part still long enough to be read.
The colour-coded gauges do the same job at a smaller scale. Choosing 16G over 30G is a decision made at speed, and the film only has to make it look as quick on screen as the packaging already makes it in the hand.
This film plays in a procurement meeting and on a trade stand. Nothing in it needs to be rushed, because in that room the audience has already agreed to watch.
Marldell
An explainer for Halocet, the sterile single-use lancet developed by Marldell. Stephen Kuester came to it as an engineer and an industrial designer, and it shows in what the product actually fixes. The puncture was never the problem. Everything a clinician does in the ten seconds either side of it was.
Explaining a device to people who use one every day is a particular job. They are not there to learn what a lancet is.
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