A direction-led animation studioBrand films, motion systems, events
We make motion for ideas worth moving, and for the brands, agencies and event teams behind them.
Small on purpose. Senior where it counts.
Anima is a directed collective. One creative direction at the centre, and a bench of specialists picked per project. Nobody is learning on your budget.
You talk to the people making the work. Day one, and every day after.
What makes something art: the craft, or the idea behind it? Duchamp asked it with a urinal a century ago. It's being asked again now that AI has made execution the cheap part, and I'm not sure the industry has an answer yet.
A flagship event is the most eyes you will ever have on your company in a single moment. What's on the screens should act like it.
Depends who you ask. To most of the industry it's a chapter in the guidelines. To me it's a tool you can run.