Peter Lau: a personal story

Loopwheels

In our animated short we tell the story of Peter Lau, a cleint of Loopwheels, and his experience with Loopwheels's transformative wheel suspension technology.

Through multiple interviews, we helped articulate his story for this short, and Peter was kind enough to record the narration himself.

Beyond this, we also created an extended product visual for Loopwheel's suspension technology, developing a clear depiction of the suspension tech in action, rendered for distribution across thier sales network, socials and website.

The story of Peter Lau

Through interviews and image references, we created models of Pete and his family, giving each unique character through their movement and expressions.

Working closely with Pete, we developed a script articulating the challenges he experiences in his environment and the joys he has discovered in his community.

Shock-absorbing suspension technology

Additioanlly to Pete's story, we helped visualise the ground-breaking suspension technology that loopwheels is known for. Providing dramatic improvmenets to accessability and reductions in pain to wheelchair users.

Creative Director

Christian Wheeler

Scripting:

Christian Wheeler
Ian Abbott
Peter Lau

Animation:

Christian Wheeler

Voiceover:

Peter Lau

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