Positioning against traditional consulting
Click Culture needed to stand apart from the usual “bullsh*t consulting.” Our solution: a design system that speaks plainly, looks sharp, and moves with purpose. Honest, results-first messaging replaces the buzzwords, while traditional web foundations are brought to life with bold, playful motion & illustration.
Building credibility
For a consultancy challenging industry norms, trust was paramount. We put the impressive client testimonials right up front and weaved throughout the site, using a continuous scroll feature that keeps the extensive social proof visible throughout the user journey.
Complex multi-faceted services
Behavioral science can be abstract. We designed interactive elements and clear visual hierarchies that break down their methodology into digestible, compelling segments that resonate with HR and L&D leaders.
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